Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in New Zealand Q4 2023

In the fourth quarter of 2023, the performance of the top 5 Delivered Meal Kits and Specialty Foods apps on iOS in New Zealand showcased interesting trends. Based on Sensor Tower data, here's an overview of how these apps fared in terms of downloads, revenue, and active users.

HelloFresh: Meal Kit Delivery

The app experienced a gradual decline in weekly downloads, starting at 586 in late September and ending at 340 in the last week of December. Despite this decrease, weekly active users remained relatively stable, fluctuating between 20.2K and 19.3K throughout the quarter.

My Food Bag

Downloads for My Food Bag also showed a downward trend, beginning with 390 downloads in late September and dropping to 235 by the end of December. The app’s weekly active users data was not available for this period.

Vivino: Buy the Right Wine

Vivino saw a steady increase in weekly revenue, peaking at $250 in the final week of December. Downloads fluctuated but ultimately increased from 206 to 280 over the quarter. Active users also rose, starting at 788 and reaching 920 by the end of December.

Factor_ Prepared Meal Delivery

Factor_ Prepared Meal Delivery had very low download numbers throughout the quarter, with a notable spike to 54 in mid-December. Active users followed a similar trend, peaking at 72 in the last week of December.

My Muscle Chef

Downloads for My Muscle Chef were minimal, starting at 10 in late September and falling to 0 by mid-December. Active user data was not available for this period.

These insights demonstrate the varying levels of engagement and revenue generation among the top meal kit and specialty food apps on iOS in New Zealand. For more detailed insights and data, visit Sensor Tower.